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      <video:title>Hot-N-Ready, through a fisheye — spec ad for Little Caesars</video:title>
      <video:description>A fisheye macro on bubbling pepperoni, then the whole menu tumbling through a sunlit sky in ten seconds. Spec work · not commissioned by or affiliated with Little Caesars. Trademarks belong to their owners.</video:description>
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      <video:publication_date>2026-09-24</video:publication_date>
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    <video:video>
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      <video:title>Court side — spec ad for Poppi</video:title>
      <video:description>Tennis-ball fuzz at macro distance turns out to be a haircut; the can and its 5 g sugar claim ride the reveal. Spec work · not commissioned by or affiliated with Poppi. Trademarks belong to their owners.</video:description>
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      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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      <video:title>Honey, drawn as a C — spec ad for Comvita</video:title>
      <video:description>Honey, glass and black ribbons coil into the brand&apos;s C, open onto the jar, then stack into slow amber layers before the C closes the loop. Spec work · not commissioned by or affiliated with Comvita. Trademarks belong to their owners.</video:description>
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      <video:thumbnail_loc>https://focalvero.com/media/work/velvet-pine-fig-gelato/poster.jpg</video:thumbnail_loc>
      <video:title>Match point, in fig — concept ad for Velvet Pine Creamery</video:title>
      <video:description>A gelato cup wrapped in tennis-ball felt rides a court-side sky, then bursts open into fig gelato under hand-drawn stars. Concept · fictional brand · made with Higgsfield</video:description>
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      <video:duration>15</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
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      <video:thumbnail_loc>https://focalvero.com/media/work/rosehip-morning-society-granola/poster.jpg</video:thumbnail_loc>
      <video:title>Poolside granola — concept ad for Rosehip Morning Society</video:title>
      <video:description>A pink pouch tumbles through balloon letters, lands poolside and gets carried off into the sun. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/rosehip-morning-society-granola/1080.h264.mp4</video:content_loc>
      <video:duration>14</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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    <loc>https://focalvero.com/work/juniper-moon-fig-crisps</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/juniper-moon-fig-crisps/poster.jpg</video:thumbnail_loc>
      <video:title>Raised by the sun — concept ad for Juniper Moon Provisions</video:title>
      <video:description>Script supers, one pouch, one vintage pink car: the fig crisps travel from the bonnet to a hand held up against the sunset. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/juniper-moon-fig-crisps/1080.h264.mp4</video:content_loc>
      <video:duration>13</video:duration>
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      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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      <video:thumbnail_loc>https://focalvero.com/media/work/ame-kaze-jasmine-mint/poster.jpg</video:thumbnail_loc>
      <video:title>Cold-brewed calm — concept ad for Ame Kaze</video:title>
      <video:description>A slow pour into a glass dish, the bottle among tea leaves, a droplet on a leaf, then bubbles rising through green tea. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/ame-kaze-jasmine-mint/1080.h264.mp4</video:content_loc>
      <video:duration>11</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/lume-deodorant/poster.jpg</video:thumbnail_loc>
      <video:title>Soft touch — concept ad for lume.</video:title>
      <video:description>A lilac stick is lifted out of purple fur, falls through the frame under the words FALLS DIFFERENT and lands on SOFT TOUCH. Concept · fictional brand · made with Higgsfield</video:description>
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      <video:duration>10</video:duration>
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      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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    <loc>https://focalvero.com/work/hoopla-ginger-yuzu</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/hoopla-ginger-yuzu/poster.jpg</video:thumbnail_loc>
      <video:title>Ginger yuzu, turned up — concept ad for hoopla</video:title>
      <video:description>A patterned can on top of a stack of shipping containers, circled by Korean pixel-block type, dice and road signs. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/hoopla-ginger-yuzu/1080.h264.mp4</video:content_loc>
      <video:duration>14</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/sunroom-calendula-oil/poster.jpg</video:thumbnail_loc>
      <video:title>Bottled light — concept ad for Sunroom Botanical Body</video:title>
      <video:description>Oil pours from an amber bottle neck, the gold cap turns in macro, a drop lands, and a flat lay of bottles floats in warm light. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/sunroom-calendula-oil/1080.h264.mp4</video:content_loc>
      <video:duration>16</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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  <url>
    <loc>https://focalvero.com/work/plip-strawberry-gel</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/plip-strawberry-gel/poster.jpg</video:thumbnail_loc>
      <video:title>Say it in gel — concept ad for plip</video:title>
      <video:description>Bubbles in amber gel, then a glossy tube with a star mark set against walls of repeating PLIP letters. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/plip-strawberry-gel/1080.h264.mp4</video:content_loc>
      <video:duration>15</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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  <url>
    <loc>https://focalvero.com/work/room-tone-cedar-dust</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/room-tone-cedar-dust/poster.jpg</video:thumbnail_loc>
      <video:title>Cedar / Dust — concept ad for Room Tone Candleworks</video:title>
      <video:description>A row of black jars, a push into the label, the copper lid lifting off, smoke curling, then the jar alone. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/room-tone-cedar-dust/1080.h264.mp4</video:content_loc>
      <video:duration>14</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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  <url>
    <loc>https://focalvero.com/work/common-table-kitchen-roasted-tomato</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/common-table-roasted-tomato/poster.jpg</video:thumbnail_loc>
      <video:title>Roasted tomato, two ways (Cut A · Sauce pour) — concept ad for Common Table Kitchen</video:title>
      <video:description>Two cuts from one brief: a thick sauce pour that wipes across the label and ends on “Cook like the whole table is coming.”, and a shorter exploded can layered with tomato slices and basil. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/common-table-roasted-tomato/1080.h264.mp4</video:content_loc>
      <video:duration>16</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/common-table-roasted-tomato-label/poster.jpg</video:thumbnail_loc>
      <video:title>Roasted tomato, two ways (Cut B · Exploded can) — concept ad for Common Table Kitchen</video:title>
      <video:description>Two cuts from one brief: a thick sauce pour that wipes across the label and ends on “Cook like the whole table is coming.”, and a shorter exploded can layered with tomato slices and basil. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/common-table-roasted-tomato-label/1080.h264.mp4</video:content_loc>
      <video:duration>8</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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  <url>
    <loc>https://focalvero.com/work/card-wallet-fan</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/card-wallet-fan/poster.jpg</video:thumbnail_loc>
      <video:title>Fan out — concept ad for Unbranded</video:title>
      <video:description>A blue pebbled-leather card wallet with red edges and gold-tone corners fans its cards open in hand, then turns through corner, edge and plinth shots. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/card-wallet-fan/1080.h264.mp4</video:content_loc>
      <video:duration>15</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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  <url>
    <loc>https://focalvero.com/work/ko-brand-ident</loc>
    <video:video>
      <video:thumbnail_loc>https://focalvero.com/media/work/ko-brand-ident/poster.jpg</video:thumbnail_loc>
      <video:title>Knock out — concept ad for KO</video:title>
      <video:description>The KO mark on a white tile turns into a glowing disc, a team dashboard (Q3 Knockout Plan, KO Score) tilts past, and the line Knock out / your goals / with hands back to the logo. Concept · fictional brand · made with Higgsfield</video:description>
      <video:content_loc>https://focalvero.com/media/work/ko-brand-ident/1080.h264.mp4</video:content_loc>
      <video:duration>10</video:duration>
      <video:publication_date>2026-09-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:uploader info="https://focalvero.com/about">Focalvero</video:uploader>
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