For indie mobile apps

App ads that show the app working, in the first second.

Three packs from the same studio, the same standards and the same founder. Send your store link and we make a free 10–15 s spec ad first.

Get a free spec adAsk for a quoteSee the ecommerce work
01

UGC-style pack

Feed-native ads that look shot on a phone: a hook in the first second, the app solving one real problem, captions for sound-off.

Ratio
9:16 · 4:5
Length
10–30 s
Use
TikTok, Instagram Reels, YouTube Shorts
  • Three hook openings on one ad body, so the first second is what you test
  • Hands, phone-in-frame, on-screen text and real app screens
  • If a person appears or speaks, it is a real creator who agreed to it, sourced and quoted separately
  • No synthetic users, no invented reviews, no fake download counts
02

Screen-recording pack

Your real app, cut like a product film: device frame, motion zooms on the moment that matters, a clear call to install.

Ratio
9:16 · 4:5 · 1:1
Length
6–20 s
Use
Meta, TikTok, Snapchat, in-app placements
  • Built from your TestFlight build or screen recordings you send
  • Animated UI callouts, kinetic type and a sound-off caption track
  • Versions per feature or per audience from one master edit
  • Files named for your ad account, sized to each platform’s upload specs
03

App Store preview / Apple Ads pack

App previews and screenshot sets for your product page, and for Custom Product Pages that Apple Ads can run as ad variations.

Format
App previews 15–30 s
Stills
Screenshot sets
Use
App Store, Apple Ads, Google Play
  • App preview videos cut to App Store length and device-size requirements
  • Screenshot sets with one message per frame, ordered like a story
  • Variants for Custom Product Pages, one per audience or keyword theme
  • Store-review rules respected: real app footage only in previews

How it works

Brief. Spec cut. Delivery.

  1. 01 · Brief

    Send the store link.

    Your App Store or Google Play link, who the app is for and the one action a viewer should take. Two minutes.

  2. 02 · Spec cut

    We make a 10–15 s spec ad.

    Built from your public listing and screens, free, so you judge the direction on a real cut before anything is paid.

  3. 03 · Delivery

    Pick a pack. Files land named.

    Scope and price in writing first, a signed agreement before payment, then exports in the ratios each placement asks for.

Free spec ad · apps

Send your app link. Get a 10–15 s spec ad.

From your public App Store or Google Play listing. Free and without obligation: we reply within one working day to say whether we can make it, and you see a real cut before you decide anything.

  • No payment details asked
  • Labelled as spec work, never published as a client ad
  • Prefer email? ads@focalvero.com

How we handle what you send: privacy note.

Questions

What your media buyer will ask.

What does an app ad pack cost?

Each pack is quoted in writing after we see the app, usually within one working day, and nothing is paid before a signed agreement. The first app clients get founder pricing. The 10–15 s spec cut is free.

What do you need from us?

Your App Store or Google Play link, a TestFlight invite or screen recordings of the flows that matter, and who the app is for. Logins stay with you: send recordings or a test account you control, never your personal credentials.

How fast is the turnaround?

The free spec cut: we reply within one working day to say whether we can make it. A Proof Cut: 48 hours from receiving your product files: your brief and your product footage or photos. Adaptation batches of a winning ad ship in 3–5 working days and are quoted per batch.

How many revisions?

One round on the finished cut on a Proof Cut; one round on the six masters in a Sprint. Changes beyond that are quoted before the work, never after.

Do we own the files?

The signed project agreement lists deliverables and the rights we can grant. Client-supplied and third-party footage, marks, music and fonts keep their own licence terms; we do not promise rights we do not own.

Which platforms are the files for?

TikTok, Instagram Reels and Stories, YouTube Shorts and Snapchat in 9:16; Instagram and Facebook feeds in 4:5; 1:1 or 16:9 on request. Files are named for your ad account and sized to each platform’s current upload specs.

Do you use AI, and do you disclose it?

Yes, and yes. Most pieces are generated with AI video tools or built in code, then edited by hand. Every piece on this site is labelled spec or concept, and in client work we tell you how each shot was made, so you can apply TikTok’s or Meta’s AI-content label where it applies. We never create synthetic customers, fake reviews or invented testimonials.

Are you a new studio?

Yes. Focalvero opened in 2026 and has no paying-client case studies yet, so the site shows spec and concept work, labelled as such. The first 3 paying clients get founder pricing (Proof Cut €450, then €750).