The Creative Sprint

Twenty‑one days. Three angles. Six ads. One honest read-out.

The entry point for every client. Fixed price, fixed scope, and a results review that tells you what to make next.

3concepts

Three distinct angles, each with a hook line, a storyboard and the hypothesis it tests.

6finished cuts

Two per concept across ratios and lengths, native captions, end cards, ad‑account naming.

1test plan

Budgets, audiences, kill rules and what a winner looks like in numbers before launch.

1read-out

A results review on day 21: what won, why, and the next three angles.

Timeline · Day 0–21

Six steps. Twenty‑one days. Nothing hidden.

01Day 0–1

Brief

One page: product truth, audience, offer, what has already been tested and why it died.

  • Product + offer audit
  • Ad-account teardown
  • Kill list of dead angles
02Day 2–4

Concepts

Three distinct angles with hook lines, storyboards and the hypothesis each one tests.

  • 3 angles, 5 hooks each
  • Storyboards
  • One hypothesis per angle
03Day 5–9

Production

Shoot, generate or assemble. Product-first, sound-off first.

  • 1 shoot day or footage intake
  • Creator or generative where it wins
  • Every generated frame disclosed
04Day 10–12

Cuts

Six finished ads across ratios and lengths, native captions, end cards, naming convention.

  • 6 ads in 9:16, 4:5, 1:1
  • Captions, supers, end cards
  • Named for your ad account
05Day 13–20

Test

Structured launch plan: budgets, audiences, kill rules, what a winner looks like in numbers.

  • Budget + audience plan
  • Kill rules by day 3
  • Winner thresholds in numbers
06Day 21

Review

Results read-out. What won, why, and the next three angles to iterate from.

  • Thumb-stop, hold, CPA per cut
  • Why the losers lost
  • Next 3 angles, priced

Then we do it again, faster, from what the numbers said.

Sprint details
Day 0 / 21
Brief

Good fit

  • Already spending on Meta, TikTok or YouTube
  • Have a product with a real, demonstrable difference
  • Can ship product to us or supply footage inside a week
  • Want a repeatable creative cadence, not a one‑off

Not yet

  • Pre-launch with no product in hand
  • Need a brand identity before an ad
  • Want a percent‑of‑spend agency relationship
  • Expect guaranteed ROAS from anyone

Batch builder

Build the batch you want to test.

Pick what your account runs. The list on the right is what the Sprint hands over: three concepts, six finished cuts, then every ratio, length and hook variant cut from those masters, named for your ad account.

Formats
Ratios
Hook variants per cut
Lengths

Your Sprint delivers

  1. 3concepts, each with a hook line, storyboard and the hypothesis it tests
  2. 6finished master cuts (two per concept)
  3. 108adaptation files: 6 cuts × 3 hooks × 3 ratios × 2 lengths
  4. 1test plan with kill rules, and a day-21 read-out

File names, ready for your ad account

    Start a Sprint with this batch

    Fixed price per Sprint, quoted after one call; the batch shapes the scope, not a per-file fee.

    Pricing

    Creative Sprint · from €667.

    Fixed price per Sprint · quoted after one call · you work directly with the founder

    Larger scopes (more angles, more ratios, a shoot day) are quoted after the same call, before any work starts.

    CapacitySolo-led: the founder you talk to makes and reads out every Sprint, so slots are limited and booked in order. If a Sprint needs more hands, you hear who and why before it starts.

    No retainers, no media fees, no percent‑of‑spend. You own every file, forever. Sprint 01 slots are open now.

    The quote moves on three inputs

    • Number of angles
    • Ratios and lengths
    • Shoot day or your footage
    Start a Sprint

    Reply within one working day.

    Tier 0 · one free spec ad for qualified brands: 1 concept, 1 cut, no cost. You only pay for the Sprint if it wins. Ask for yours

    Questions

    What your media buyer will ask.

    Who is this for?

    Ecommerce brands already spending on paid social who need more creative, faster, without lowering the bar. If you are pre-revenue, we are probably early for you.

    Do you shoot, or generate?

    Both. Product footage you already have, new shoots, creator footage, and generative video where it beats a shoot on cost or speed. Every piece is disclosed as what it is.

    What do 18 cuts cost, and what is the per-cut number?

    Creative Sprints start from €667, fixed price, quoted after a 20-minute call once we know the angles, ratios and footage. Divide by six finished ads plus their adaptation family and you get the per-cut number to compare with your last agency invoice. No retainers, no media fees, no percent‑of‑spend.

    How fast until I can test it?

    First cuts land on day 12. A Sprint runs 21 days brief to read-out. Adaptation batches of a winning ad ship in 3–5 working days.

    Do we own the files?

    Yes. Masters, project files, fonts we licensed on your behalf, everything. Usage rights are unlimited and perpetual.

    Where are you based?

    Worldwide. A small studio working in English, with calls in your timezone.