Video ads for ecommerce brands on paid social
Good products. Unignorable creative.
Ads getting scrolled past? Winners wearing out? We make new video ads for TikTok, Reels and Meta from the product files you already have.
Proof Cut€450first 3 clients · then €750One 6–15 s ad, 2 hooks, 9:16 and 4:5, one revision. Delivered 48 hours from receiving your product files.
Watch the spec work ↓Free 10–15 s spec adSKNCEL · 3 reference films
Spec and concept work · not client work
The kind of ad a Proof Cut delivers.
Seven of our sixteen pieces: 6–15 s, vertical, hook in the first 1.5 s. Spec ads for real brands are made unasked and not affiliated with them; concepts use fictional brands. Every piece is labelled.
Featured · 10 s · 9:16 · sound on request
Court side
Spec work · not commissioned by or affiliated with Poppi. Trademarks belong to their owners.
- First 1.5 s
- Fuzzy yellow macro that reads as a tennis ball, then snaps to the can at 1.1 s: a curiosity gap.
- Product
- Prebiotic soda can
- In a Proof Cut
- Two opening hooks on the same ad body · 9:16 and 4:5 exports · One revision round
- Paid-social cut9:1610 s
- Paid-social cut9:1614 s
- Motion graphics9:1615 s
- Paid-social cut9:1614 s
- Motion graphics9:1610 s
- Product film9:1615 s
External creative references
SKNCEL.
Three product films.
Produced by Squirrel Studio for Parkville. These SKNCEL films are visual references, presented separately from Focalvero’s own spec and concept work.
View the original campaign and creditsCream Gel
SKNCEL / Parkville
Production: Squirrel Studio
Clarifying Serum
SKNCEL / Parkville
Production: Squirrel Studio
Back AC Spray
SKNCEL / Parkville
Production: Squirrel Studio
References, separate from Focalvero’s spec and concept films above. No client relationship, endorsement, results or rights transfer is implied. Player unavailable? Each film has a direct Vimeo link.
- 01 · Brief
Send the product link.
Your store or product URL and what the ad has to make someone feel or do. Two minutes, no deck.
- 02 · Spec cut
We make a 10–15 s spec ad.
From your product page, free, so you judge the direction on a real cut. We reply within one working day to say if we can make it.
- 03 · Delivery
Proof Cut, €450 (founder price for the first 3 clients).
Scope and price in writing first. Then: 48 hours from receiving your product files. One round on the finished cut.
What you get · Proof Cut
One ad, built to be tested.
€450 first 3 clients · then €750
Ask for a Proof Cut- Files
- One 6–15 s ad · Two opening hooks on the same ad body · 9:16 and 4:5 exports · One revision round
- Placements
- 9:16 for TikTok, Reels, Stories and Shorts; 4:5 for Instagram and Facebook feeds.
- Timeline
- 48 hours from receiving your product files: your brief and your product footage or photos.
- Revisions
- One round on the finished cut. Anything beyond is quoted before the work, never after.
- Rights
- Listed in the signed project agreement. Your footage, marks and music keep their own licence terms.
- Payment
- Paid in full when you book, after a written scope and a signed agreement. Fully credited to a Sprint booked within 30 days.
Three ways in, one way to continue
Find the hook. Make the cut. Build the system.
Fixed scope and fixed price for the Proof Cut and the Sprint. The Proof Cut is credited to a Sprint; the Sprint is the product. What each step includes →
- 01 / Discover
Hook Audit
Free
A written review of 3 live ads and 5 proposed hooks. No video. Selective, maximum 2 each month.
Request an audit → - 02 / Prove
Proof Cut
€450first 3 clients · then €750
One 6–15 s ad, 2 hooks, 9:16 and 4:5, one revision. Delivered 48 hours from receiving your product files.
Ask for a Proof Cut → - 03 / Test
Creative Sprint
€2,400first 3 clients · then €3,600
21 days: 3 concept territories, 6 master cuts, up to 12 export files total, one revision round, a launch matrix and a day-21 read-out if you share account data.
See the Sprint matrix → - 04 / Continue
Creative Cadence
€4,500per month
A continuing production cycle offered after a Sprint. Monthly deliverables are agreed from what the first test taught us.
Discuss after a Sprint →
No performance guarantee. Media spend and optional category exclusivity are separate; exclusivity requires a paid written agreement.
Not sure which fits? Request a 20-min call →Free spec ad
Send a product URL. Get a 10–15 s spec cut.
From your product page. Free and without obligation: we reply within one working day to say whether we can make it, and you see a real cut before you pay for anything.
- No payment details asked
- Labelled as spec work, never published as a client ad
- Prefer email? ads@focalvero.com
What does it cost?
A Proof Cut is €450 for the first 3 clients, then €750. A Sprint is €2,400 for the first 3 clients, then €3,600, with 50% deposit to book; the balance before final delivery. Creative Cadence is €4,500/month after a Sprint. The Hook Audit is free and selective.
How fast is the turnaround?
The free spec cut: we reply within one working day to say whether we can make it. A Proof Cut: 48 hours from receiving your product files: your brief and your product footage or photos. Adaptation batches of a winning ad ship in 3–5 working days and are quoted per batch.
How many revisions?
One round on the finished cut on a Proof Cut; one round on the six masters in a Sprint. Changes beyond that are quoted before the work, never after.
Do we own the files?
The signed project agreement lists deliverables and the rights we can grant. Client-supplied and third-party footage, marks, music and fonts keep their own licence terms; we do not promise rights we do not own.
Which platforms are the files for?
TikTok, Instagram Reels and Stories, YouTube Shorts and Snapchat in 9:16; Instagram and Facebook feeds in 4:5; 1:1 or 16:9 on request. Files are named for your ad account and sized to each platform’s current upload specs.
Do you use AI, and do you disclose it?
Yes, and yes. Most pieces are generated with AI video tools or built in code, then edited by hand. Every piece on this site is labelled spec or concept, and in client work we tell you how each shot was made, so you can apply TikTok’s or Meta’s AI-content label where it applies. We never create synthetic customers, fake reviews or invented testimonials.
Are you a new studio?
Yes. Focalvero opened in 2026 and has no paying-client case studies yet, so the site shows spec and concept work, labelled as such. The first 3 paying clients get founder pricing (Proof Cut €450, then €750).
Do you run the ads?
No. The Sprint ships a launch matrix (budgets, audiences, kill rules, winner thresholds) and you or your media buyer run the account. The day-21 read-out needs the account data you share; without it there is no read-out, and no result is promised either way.