Not in this cut: an offer. In a Sprint the offer (price, bundle, guarantee) is a test variable: a 1.5 s card swapped in before the end frame.
Beat boundaries sit on measured scene cuts (ffmpeg scene detection); ≈ marks one read from frames. The hook window is 0–1.5 s by definition. Click a beat to jump.
Built for sound-off.
This cut has no audio track: everything it says is on screen, which is how most of the feed watches it anyway.
- KO
- Q3 Knockout Plan
- KO Score
- Knock out
- your goals
- with
Brand legible from frame one (frames sampled every 0.5 s)
Concept · KO · Brand identity
Knock out
Concept · fictional brand · made with Higgsfield
The KO mark on a white tile turns into a glowing disc, a team dashboard (Q3 Knockout Plan, KO Score) tilts past, and the line Knock out / your goals / with hands back to the logo.
- Brand
- KO
- Product
- Brand ident (logo sting)
- Format
- Motion graphics
- Made by
- Focalvero, for a fictional brand. Concept, production and edit are ours; nothing here is a client.
- Frame
- 16:9 · 10.1 s · silent cut
- Brand on screen
- from frame one (frames sampled every 0.5 s)
- Tools
- Made with Higgsfield · edited by Focalvero
01 · Brief
An ident has ten seconds to make a mark stick. This one spends them on the logo twice and the product once: a dashboard whose plan is called Q3 Knockout Plan, so the name and the product say the same thing. The line stops on “with” and the logo has to finish it; there is no product name, offer or URL.
02 · Hook: the thumb-stop
Frame one is the KO mark filling a white app tile: brand before anything else.
03 · Angle
Logo sting with a product flash: the mark, one look at the app, then a three-block tagline that the logo completes.
04 · Structure, beat by beat
- Hook · 0.0–1.5 s
The KO mark fills a white app tile, then snaps into a glowing blue disc at 0.7 s.
- Product UI · 1.5–6.0 s
A team dashboard tilts into view (Q3 Knockout Plan, KO Score); a cursor clicks Show more.
- Tagline · 6.0–9.7 s
A blank gradient, then the line in three supers: Knock out / your goals / with (cuts at 7.6 s and 8.8 s).
- End card · 9.7–10.1 s
Hard cut back to the white KO tile, which has to finish the sentence. It holds 0.4 s; no product name, offer or URL.
Not in this cut: an offer. In a Sprint the offer (price, bundle, guarantee) is a test variable: a 1.5 s card swapped in before the end frame.
Timings from measured scene cuts; ≈ = read from frames. Turn on Ad anatomy to watch the beats on the player.
05 · What we'd test first
- A
Opener: the white tile against the glowing disc as frame one, judged on 3-second views per impression.
- B
End: this cut against one that holds the closing logo 1.5 s with the app name under it, judged on hold to the end.
06 · What a Sprint does with it
- Thumb-stop first. The first 1.5 s decides whether anyone sees the rest. In a Sprint we cut alternative openers onto a master like this and let the account pick, instead of arguing about taste.
- One master, many exports. A master like this is exported in the hooks, ratios and lengths the brief fixes (up to 12 files across all six masters in a Sprint), captioned and named for your ad account.
- Ahead of creative fatigue. The read-out names the next three angles, so the following round is planned before frequency climbs on the winner.
- Judged on CAC, not on likes. Each cut has a hypothesis and a kill rule; when you share account data, the day-21 read-out says which cut had the lower cost per acquisition in your numbers and which one lost.
07 · Three frames
20 % · 00:02 
50 % · 00:05 
80 % · 00:08
Made with Higgsfield · edited by Focalvero