Not in this cut: an offer. In a Sprint the offer (price, bundle, guarantee) is a test variable: a 1.5 s card swapped in before the end frame.
Beat boundaries sit on measured scene cuts (ffmpeg scene detection); ≈ marks one read from frames. The hook window is 0–1.5 s by definition. Click a beat to jump.
Muted. What still sells:
Most feed impressions play without sound. This is everything the cut says on screen, so it works muted.
- Little Caesars mascot box
- CRAZY PUFFS
- CAESAR DIPS · BUFFALO RANCH
Brand legible from frame one (frames sampled every 0.5 s)
Spec · Little Caesars · Food
Hot-N-Ready, through a fisheye
Spec work · not commissioned by or affiliated with Little Caesars. Trademarks belong to their owners.
A fisheye macro on bubbling pepperoni, then the whole menu tumbling through a sunlit sky in ten seconds.
- Brand
- Little Caesars
- Product
- Pizza, wings and Crazy Bread
- Format
- Paid-social cut
- Made by
- Focalvero, unasked. Concept, production and edit are ours; the product and marks belong to Little Caesars. Not commissioned.
- Frame
- 9:16 · 10.1 s · with sound
- Brand on screen
- from frame one (frames sampled every 0.5 s)
- Tools
- Made with Higgsfield Marketing Studio (template remix) · edited in code
01 · Brief
Little Caesars sells hot, ready and cheap in a category where most feed ads are the same flat overhead pizza shot. This cut swaps the flat lay for a fisheye macro and a fast menu montage, so the food reads as fun and plentiful in the first second with the sound off.
02 · Hook: the thumb-stop
Frame one is a fisheye macro of bubbling pepperoni: the product fills the screen before the logo does.
03 · Angle
Abundance, played loud: pizza, wings, Crazy Puffs and Buffalo Ranch dip tumble through a sunlit fisheye world under inflatable pink letters.
04 · Structure, beat by beat
- Hook · 0.0–1.5 s
Extreme macro cheese pull on pepperoni: appetite before the logo.
- Problem / setup · 1.5–3.4 s
Buffalo Ranch dip over wings, then the mascot box: the brand lands by second 3.
- Proof / product · 3.4–8.8 s
Crazy Puffs box, the full spread, floating food, a wing dunked in ranch: the bundle shown, not told.
- End card · 8.8–10.1 s
Mascot box over the spread, held as the end frame. No price or offer line.
Not in this cut: an offer. In a Sprint the offer (price, bundle, guarantee) is a test variable: a 1.5 s card swapped in before the end frame.
Timings from measured scene cuts; ≈ = read from frames. Turn on Ad anatomy to watch the beats on the player.
05 · What we'd test first
- A
Opener: the pepperoni macro against the ranch-dip splash as frame one, judged on 3-second views per impression.
- B
End card: a ready-now price super against the logo alone, judged on outbound click-through.
06 · What a Sprint does with it
- Thumb-stop first. The first 1.5 s decides whether anyone sees the rest. In a Sprint we cut alternative openers onto a master like this and let the account pick, instead of arguing about taste.
- One master, many exports. A master like this is exported in the hooks, ratios and lengths the brief fixes (up to 12 files across all six masters in a Sprint), captioned and named for your ad account.
- Ahead of creative fatigue. The read-out names the next three angles, so the following round is planned before frequency climbs on the winner.
- Judged on CAC, not on likes. Each cut has a hypothesis and a kill rule; when you share account data, the day-21 read-out says which cut had the lower cost per acquisition in your numbers and which one lost.
07 · Three frames
20 % · 00:02 
50 % · 00:05 
80 % · 00:08
Made with Higgsfield Marketing Studio (template remix) · edited in code
Brand owner? Email ads@focalvero.com and we'll take it down.